The Wall Street Journal had a story on the Chilkur Balaji Temple located near Hyderabad on December 31st 2007. The temple has been around for over 100 years, but it’s only in the last few years that it has discovered its USP.
Draws more than 100,000 pilgrims a week. As per the local legend, anyone desirous of seeking a wish fulfillment from Chilkur Balaji must first make 11 pradakshinas at the temple, and after it’s granted, one must return to perform 108 pradakshinas as a way of expressing gratitude.
The temple’s also unique in the sense that there’s no hundi and does not accept any offerings from devotees.
Give us the USP of this temple.
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