Sunday, September 20, 2009

Question # 137

Y was released with great fanfare, including a commercial featuring the Rolling Stones song "Start Me Up". It was widely reported that the parent company paid the Rolling Stones between US$8 and US$14 million for the use of the song (from the 1981 album Tattoo You) in Y's advertising campaign. A 30 minute promotional video featuring Jennifer Aniston and Matthew Perry was also released to showcase its features. The ad campaign was the largest product advertising ever (as of then).
In the United States, the Empire State Building in New York City was lit to match the colors of the company. In Canada, a 300-foot banner was hung from the top of the CN Tower in Toronto. Copies of The Times were available for free in the United Kingdom where the company paid for 1.5 million issues (twice the daily circulation at the time). What is Y?

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